Tag Archives: My Life in Advertising

Thoughts to start 2013

Genius is the art of taking pains

What is the secret of success? Just the daring which led me to abandon safety for uncertainty

Claude C Hopkins, My Life in Advertising 

My Life in Advertising is a book that I found on the Prince Charming’s bookshelf and promptly borrowed. I loved it and I am still amazed that the book was first published in 1923. The two statements above really spoke to me and I’m passing them on as inspiration to start 2013. What genius is within you to take pains to create? What would inspire you to have the daring to abandon safety for uncertainty?